This Isn’t Collaboration. It’s Revisionist History.
It’s been surreal watching someone I mentored try to rewrite our story in real time like it’s an origin myth. With suspense. With drama. With blurred timelines and omitted details. With a launch CTA and popcorn in the comments.
Let’s set the record straight.
Because I’ve had enough DMs asking, “Wait… did he write the Manifesto?”
Short answer: no.
Long answer: this is a branding stunt masquerading as a confession.
The Real Story:
In 2020, Patrick Joyce was a coaching client. A bright one. Charismatic. Hungry. He came to me wanting to break into enterprise. Cold start. No references. Just guts and curiosity.
I coached him.
I trained him in systems I had already spent 18 years developing—some from Salesforce, some from LinkedIn, most from bleeding in the trenches at 13 startups.
He used those frameworks to land meetings. Build pipeline. Even close deals. I was proud of him.
Somewhere along the way, I shared early drafts of my Codex documents with him—unreleased frameworks that would later become the foundation for hundreds of client wins and the Cold Call ALGO book.
He did what any hungry mentee might do: he riffed on them. Added notes. Gave reactions. Thought through the edges. That’s not co-authorship. That’s apprenticeship.
I shared ideas. He consumed them.
I shared IP. He used it.
That was the agreement.
Never once was there a co-authoring discussion. No royalties. No publishing roadmap. No deal memo. Because it wasn’t a collaboration. It was mentorship.
The “Manifesto” He’s Referring To?
A few wild pages.
A dark, tongue-in-cheek rant we threw around in a Google Doc once.
It was never a product. Never a finished draft. Just raw stream-of-consciousness hype copy. Think early Eminem battle bars, not a business strategy.
We never agreed to publish it.
In fact, Patrick specifically promised he wouldn’t publish it. On calls. In writing.
Now, years later—after he’s been out building his own offer, his own brand—he’s back with the same Google Doc, dressing it up like it’s a lost gospel.
Even worse: he’s building a book launch on the back of it.
Trying to bait me with nostalgia and ride the algorithmic chaos of “who really wrote it?” suspense.
That’s not homage. That’s opportunism.
Let’s Talk Receipts:
I have all the call recordings.
All the coaching sessions.
Every original draft. Every edit. Every message.
I know exactly when the frameworks were created.
I know what was taught. And what was learned.
If I was scared, I’d stay silent.
If I was unsure, I’d co-sign it.
But I’m neither. Because I built it. And I have the proof.
This isn’t a war. It’s a clarification.
This Isn’t the First Time
It’s happened before. Clients and consultants getting too close to the sun. Forgetting where the frameworks came from. Conflating coaching with co-creation.
They rewrite history because it makes the origin story juicier.
"Underdog apprentice rises. Breaks free from the master. Launches the forbidden text."
Sounds good on LinkedIn.
But here’s the truth:
It wasn’t forbidden. It just wasn’t good enough to publish.
If I thought the “Manifesto” was the future, it would’ve been in Cold Call ALGO.
It’s not. Because it was never the real work. It was a vibe. An energy. Not a methodology.
I chose the real system. The field-tested one. The one that’s built $1B+ in pipeline and helped multiple clients close $100K weeks. The one that’s changed lives, not comment sections.
Why Speak Now?
Because silence implies consent.
And while I usually let imitators burn out on their own, this one hit close. Because I know Pat. I coached Pat. And watching him weaponize nostalgia and ambiguity to promote a book he didn’t write? That’s where I draw the line.
We all have our limits.
This is mine.
What’s Really Going On?
Here’s the uncomfortable truth no one wants to say:
This is a launch stunt.
A manufactured feud. A borrowed origin story. A spiritual “Part 2” of something he didn’t create. Designed to provoke me. Designed to get you curious. So you comment. So he builds buzz. So the book moves units.
If it was just another offer, I’d say “good for him.”
But using my name, my frameworks, our past, and a fake co-authorship claim to boost your launch?
That’s not creative.
It’s clout-chasing with a client file.
My Final Word on the Manifesto:
It’s not mine.
But it’s definitely not his.
It was never meant to be anything more than a volatile, half-formed provocation—one of hundreds of drafts I’ve shelved over the years.
If you want to read it? Fine.
But read it knowing:
It never closed deals.
It never got published.
And it wasn’t the system that built a $2MM/year coaching business or put my clients on 7-figure trajectories.
It was just a spark.
The fire came later. And he wasn’t in the room when it was built.
A Word to the Real Builders:
Some of you reading this are founders. Coaches. Consultants. Operators.
You’ve been in the game long enough to know the difference between idea theft and influence. Between coaching and co-founding. Between ghostwriting and ghosting.
So let me ask you:
If someone took a few notes in your mastermind…
Then repackaged them years later as their own…
With a plot twist ending and a hero’s journey built around your system…
Would you stay silent?
Or would you do what I just did?
We’re Not the Same.
I don’t need to bait drama to sell books.
I don’t hint. I don’t allude. I don’t soft-launch controversy.
When I publish, I publish with receipts, reviews, and real impact.
That’s why Cold Call ALGO outsold legacy fluff.
That’s why Tech-Powered Sales was ahead of its time.
That’s why my frameworks still run inside Fortune 100 orgs today—quietly, without theatrics, without needing a LinkedIn stunt to go viral.
If You’re Still Unsure…
Watch what happens next.
See who’s actually delivering results.
Who’s getting testimonials.
Who’s running elite 1:1 coaching for $100K/year.
Who’s being quietly called by the top earners to advise their teams.
It’s not about who posted louder.
It’s about who built longer.
I’ve been in this game for 20 years.
And I’ve never needed to piggyback another man’s legend to build mine.
Let the Work Speak.
I’ll keep coaching.
Keep closing.
Keep helping clients break records with systems I’ve forged over two decades.
And if he wants to sell a “manifesto” built on ambiguity and audience confusion?
Let him.
But just know: the receipts are ready.
And if I have to drop them, I will.
Not out of malice.
Out of respect—for the work, for the truth, and for the craft.
You decide who really wrote the story.
Just make sure you read all of it.
— Justin Michael
Author, Cold Call ALGO
Executive Coach to Top 1% Sellers
Real results. No theatrics.