The Liam Neeson Protocol
How COMBO Became ALGO—and Why 80% of Your Outbound Is Wasted
Liam Neeson, phone to his ear. Cold voice. Calm threat.
“I will find you.”
That line doesn’t just describe a movie scene—it’s the energy outbound was always meant to have. Precision. Relentlessness. Stakes.
Most reps will never touch that level of intensity. They’ll die slowly in spreadsheets and CRM fields, buried under a thousand “check-ins” and zero real conversations.
The problem isn’t activity or messaging. It’s leverage.
Before I wrote COMBO, every major outbound book—Fanatical Prospecting, The 10X Rule—focused on volume and effort. Do more. Push harder. Grind longer.
But nobody factored in the principle that actually scales:
80% of what you’re doing is wasting your time.
20% of your effort generates all your revenue.
That’s the Pareto Principle.
It’s the core of everything Ferriss built in 4-Hour Workweek.
And the foundation of Richard Koch’s fortune—he made $200 million from a 99:1 bet on Betfair using this one idea.
I built COMBO by combining:
The volume of Fanatical Prospecting
The intensity of the 10X Rule
The precision of 80/20 thinking
It worked.
COMBO became the best traditional outbound book ever written.
But now?
Now we’re in the Age of AI.
Templates don’t land.
Your buyers are immune.
Outreach velocity is maxed. Everyone’s inbox is noise.
So I evolved COMBO.
I built ALGO.
If COMBO was the sword, ALGO is the assassin.
Think Iron Man: COMBO is Tony Stark.
ALGO is the exosuit.
Every move enhanced.
Every decision optimized.
Every wasted action—eliminated.
ALGO tells you:
Who to hit
When to strike
What to say
What to ignore
It’s outbound after the Singularity.
You don’t need 100 dials.
You need one perfectly-timed message that lands a $144K week. (Ask Chris Caldwell.)
You need pattern recognition, trigger intelligence, buyer mirroring, time compression.
The Liam Neeson Protocol isn’t motivational. It’s mathematical.
If someone you loved had 30 days to live and outbound was the only way to save them—you’d find a way.
You’d wake up at 6AM.
You’d cold call until midnight.
You’d email. You’d knock on doors.
You’d figure it out.
Now imagine doing that—but with AI showing you exactly where to go, when to speak, and what to drop.
That’s ALGO.
It’s the death of busywork.
It’s the end of guessing.
It’s the beginning of outbound with edge, elegance, and absolute domination.
Because burnout doesn’t come from too much effort.
It comes from effort that doesn’t work.
You’re not tired. You’re just wasting time.
Read the playbook that upgrades reps into weapons:
https://www.coldcallalgo.com/launch
COMBO solved outbound once. ALGO solves it permanently.
Be the weapon—or be replaced by one.