My Why: Cold Calling Books Suck
I’ve coached over 200 companies in the last five years—startups, public CROs, elite consultants, founder-led killers. And across every model, every industry, and every revenue stage, one thing created more pipeline than anything else. Not AI. Not content. Not brand. The phone. Still. Always. Forever. So I searched for a book that treated cold calling like the high-stakes, high-leverage art it is. A book for closers. For assassins. For operators breaking into billion-dollar accounts. I searched Amazon. I searched shelves. I searched backchannels. Nothing. What I found was worse than useless.
Armand and Nick—repackaging everyone else’s frameworks and cosplaying as outbound assassins. MMA gimmicks. Plagiarized lines. Zero original moves.
Jeb Blount—never sold SaaS. Built his empire selling uniforms and voicemail templates from the 90s. Still pretending cold calling hasn’t changed since pagers.
Keenan—blogger. Influencer. Ex-ski instructor. Telling enterprise CROs they don’t know how to sell… having never closed a seven-figure deal himself.
Reisert—burned the industry with half-baked tech, then rebranded Outbound for Dummies using “buckets” like it’s some kind of innovation.
Not one book showed how to cold call a C-level executive at a $10B company. Not one taught how to combine AI with human tonality, timing, and frame control. Not one was built for enterprise reps starting with zero brand equity, zero intros, and zero permission. These books weren’t built for the field. They were built for funnels. For followers. For dopamine.
So I built it.
COLD CALL ALGO.
The first AI-powered, enterprise-grade outbound system in world history. Not a recycled script deck. Not a fluff funnel guide. A manual for dangerous operators. Written by someone who’s actually done it. 13 startups. Salesforce. LinkedIn. $1.2MM closed in 20 hours. Over $1B in client revenue influenced. I didn’t write this to make friends. I wrote it to make war on the garbage that passes for sales training.
They tried to stop it.
Review bombs. Slack threads. Hushed DMs.
r/LinkedInLunatics had a field day: 👉 https://lnkd.in/dt-Vqm5M
But then Art Sobczak—the godfather of smart calling—endorsed it. Said it’s the book he wished he wrote next. Then it hit #1 on Amazon for Sales Techniques. Then it hit harder.
Because this book doesn’t coddle. Doesn’t beg. Doesn’t pitch.
It teaches reps how to dominate the most feared channel in the game: the cold call.
It shows how to engineer limbic safety.
How to control the frame within 7 seconds.
How to mine trigger events, build AI stacks, and ethically pressure enterprise buyers.
It’s not theory. It’s weapons training.
If you’ve ever read a sales book and thought:
“Has this author actually sold before?”
You’re not alone.
Most haven’t.
Most can’t.
So they write from the sidelines while closers do damage in the dark.
This isn’t a launch.
It’s a funeral.
For every sales book that lied to reps.
For every funnel-filler pretending to be a sniper.
For every influencer who never picked up the phone.
Cold calling isn’t dead.
But the books pretending to teach it should be.
This is the book they hoped you’d never read.
Built for killers. Endorsed by legends.
And already banned in Slack threads across the industry.
Read it.
👉 https://www.coldcallalgo.com/launch